When Clear Channel controls the radio and the monopoly newspaper would not such as you, how do you win over new audiences?
The excellent news: there are various, some ways. Listed here are ten of my favorites.
1. Strategy a neighborhood faculty or various radio station or group entry cable TV station with a programming concept, like a dwell songwriter showcase. Different musicians will wish to be part of your present, and you may construct an viewers to your personal music–and theirs.
2. Write CD or live performance evaluations for a neighborhood various (or mainstream) paper.
3. Give copies of your CD away to public radio and TV stations for his or her fund drive premiums.
4. Arrange, publicize, and carry out at charity occasions to your favourite causes.
5. Lead songwriting or performing workshops within the colleges (these are normally paying gigs, and all of the dad and mom hear your title). Invite a number of the children to carry out with you; they’re certain to carry a bunch of family members alongside who can pay for his or her tickets and perhaps purchase a CD.
6. Announce your gigs in each group calendar. Newspapers, magazines, radio stations, group internet sites, cable TV stations–they all run occasion listings. Sort out one paragraph that features a tag line about what you do, resembling “Sandy Songwriter, River Metropolis’s ‘Homegrown Bono,’ will carry out labor songs and love ballads at The Trombone Store, 444 4th Avenue in Downtown River Metropolis, Wednesday, January 15, 7 p.m.” If admission is free or there is a charity connection, say so. Embrace contact cellphone quantity and e-mail.
7. Discover Web dialogue teams associated to your trigger. Whether or not it is immigration, voting reform, peace, protected vitality, the precise to decide on…there can be dialogue teams on-line. Publish responses and embrace a “sig”–a brief on-line enterprise card. Use totally different sigs for various functions. This is one in every of mine (in an actual e-mail, it will be single-spaced):
8. Arrange a easy low-cost web site. Embrace a few sound clips, footage of you performing, a spot for folks to join your fan e-newsletter, a hyperlink to your favourite musicians, and, after all, your tour schedule and gig availability.
9. Get publicity on different folks’s web sites. Write CD evaluations, endorse their music with a blurb, submit articles on the native music scene…and all the time embrace your contact data and an announcement that encourages folks to go to your website.
10. Use the letters columns. Name in to speak exhibits. Publish messages to Net boards…in brief, use each suggestions device it’s a must to unfold the phrase.