Ripped: How the Wired Technology Revolutionized Music Assessment

I only recently completed studying the e-book, Ripped: How the Wired Technology Revolutionized Music. I am type of mad at myself for ready so lengthy to learn it. It has been within the “to learn” pile for a very long time and I simply received round to studying it. It is a implausible have a look at the evolution of music over the previous 20 years or so. From the rise of indie bands like Demise Cab for Cutie and Vivid Eyes, to Prince’s file label, to mp3’s and the “pay what you need” mannequin launched by Radiohead and NineInch Nail’s Trent Reznor.

I am unable to actually say that I bear in mind a lot about my seventh grade historical past class. I could not even let you know my trainer’s title, not to mention what we “discovered” that yr. The one factor that I do bear in mind is that there was a banner hanging above the chalk board. It learn, “Those that don’t be taught from historical past are doomed to repeat it.”

If you’re going to be a musician immediately, then it’s worthwhile to perceive how the music business has modified with the intention to attempt to determine the place it is headed. Positive it is nice to know in regards to the writers in Tin Pan Alley from the late 1800’s to the early 1900’s; it is necessary to grasp radio’s function within the emergence of in style music and the way payola managed that; it is necessary to know that the primary video ever aired on MTV was The Buggle’s “Video Killed The Radio Star” (critically take into consideration that for a minute).

Within the final 20 years, the music business has modified greater than it has in almost its total existence. Or, actually on this century. The present music business that we function in continues to be altering at a speedy tempo. There’s hypothesis on the extinction of CD’s inside 2-3 years, there’s been a significant resurgence in vinyl (who noticed that coming?!), the foremost file labels as we knew them could stop to exist inside 5 years, mp3’s and file sharing are actually a great factor and a significant supply of world-wide distribution (what?!).

Greg Kott’s “Ripped” is among the most fascinating books on present music historical past I’ve ever learn. He jumps proper in with the primary chapter in regards to the main consolidation that the entire large 5 (at the moment there have been 5 main file labels, versus the two 1/2 there are actually). This was an enormous shift within the file business on the time. It scared plenty of artists and put lots of people out of labor.

Greg does an incredible job in detailing the consolidation of the majors, the rise of indie bands, the combat towards and for sampling on hip-hip information and new mashup information and artists, Prince’s file label and his do-it-yourself strategy, the rise of mp3’s and the autumn of Napster and the “pay what you need” mannequin that Radiohead began with “In Rainbows,” that Trent Renzor “improved” upon.

I do not need to give an excessive amount of away, as a result of I need you to have the ability to take pleasure in this e-book. It isan satisfying e-book. It discusses intimately the various issues which have occurred over the previous twenty years which have modified the face of the music business dramatically.

You may learn every chapter as a vignette about every band or individual or side of the business. However when taken as an entire, “Ripped” reads extra like a cautionary story with a hopeful ending.

“Those that don’t be taught from historical past are doomed to repeat it.”

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